Why Bus Advertising
Why transit advertising works.
Bus routes are designed to reach 95% of households within a 400m walk between 7am and 7pm every weekday, switching between different routes with their territory. That means…
We are bombarded with approx. 3,000 advertising messages a day. Transit media has the power to cut through as to survive we pay attention to anything in our vision that moves, movement increases memory encoding and memory encoding increases advertising effectiveness.
Source: https://www.adnews.com.au/news/the-transit-factor-driving-momentum-in-outdoor-with-neuroscience
In the midst of advertising overload, transit ads stand out, offering a big impact that’s hard to ignore! We’re proud to cover some of Australia’s busiest locations, giving local and national brands a greater chance to get noticed. With Busmedia, your message reaches millions of commuters traveling by bus, train, or foot every year. It’s not just advertising; it’s about getting your brand out there for all to see.
What makes bus advertising the best choice.
Maximum
Impact
Bus advertising is one of the only mediums that combines reach, frequency, and cost-effectiveness, making it a versatile choice for advertisers aiming to increase their visibility and awareness.
Greater
Exposure
Unlike other broadcast mediums and traditional advertising that struggle to get noticed in today’s tech-filled world, transit ads still pack a punch. Adult consumers notice OOH ads more now than ever before. (Source: OAAA Comscore Online Activation Study, May 2022)
Receptive
Audience
Bus advertising's receptiveness to audiences stems from its ability to target local areas, reach a captive audience, provide repeated exposure, and integrate seamlessly into the urban environment. These factors combine to make bus advertising a powerful tool for brands looking to connect with consumers.
Memorable
Content
Achieving short term sales and building long term brand value is key to successful marketing. Bus advertising can reach mass populations in your target audience areas, turning heads with high impact and staying top of mind with high frequency campaigns. Combine this with a creative that is emotive and distinctive for your brand to be unforgettable.
Are you ready to take your advertising on the road?
Count on us for all of your transit out of home advertising needs, from choosing the right location and format for your brand to installing the ad creative, we’ll deliver an outstanding campaign tailored just for you. For inquiries regarding available options in your area, please contact us at 1300 750 922.
Enquire now for priority position.
Send us your brief from the contact form, or feel free to give us a call. We look forward to working on your next advertising campaign together.
Give us a call:
1300 750 922
Send us an email:
sales@busmedia.com.au