Tram Side advertising.
Tram-side advertising in Australia refers to advertisements placed on the exterior sides of trams, making them highly visible to pedestrians, motorists, and commuters in urban areas. This form of transit advertising is commonly used in cities like Melbourne, Sydney, and Adelaide, where trams operate as a key part of the public transport system.
A study commissioned by TorchMedia found that 47% of individuals recall advertising seen in transit waiting areas, and 42% recall ads encountered during transit journeys.
Super Side
SUPER SIDE
MEDIUM COST
Four Packs of 72 Panels available
Two Panels on each side of the tram. Ownership of each side of the tram (do not share the space with other advertisers). Opportunity to utilise both panels for attention-grabbing creative design or use the same creative for increased frequency of your message. Four Week booking cycles. General distribution throughout Melbourne
The Superside format offers eye level exposure to hundreds of thousands of bus commuters daily, as well as impacting business districts and built up shopping precincts day in and out. The unique design of the format ensures all entering commuters are exposed to your brand and also offers the ability to provide call and response or multiple message sequencing.
TRAM SIDES TRANSIT
City Squares
CITY SQUARES
BEST VALUE
Two Packs of 40 Panels –distributed on ten trams (four per tram –two per side).Format supported by new.
A powerful street level bulletin, penetrating CBD and inner suburban areas very effectively. A square format ideal for both simple headlines as well as brand and retail messages. 50% larger than street furniture.
TRAM SIDES TRANSIT
Are you ready to take your advertising on the road?
Count on us for all of your transit out of home advertising needs, from choosing the right location and format for your brand to installing the ad creative, we’ll deliver an outstanding campaign tailored just for you. For inquiries regarding available options in your area, please contact us at 1300 750 922.
