FAQ

General Questions

What is bus advertising?

Bus advertising involves placing ads on the exterior or interior of public transportation buses to reach a wide audience.

What types of bus advertising are available?

• Full Wraps: Covers the entire bus exterior.
• Partial Wraps: Covers a portion of the bus, such as the sides or back.
• Bus Side Ads: Large ads on the sides of the bus.
• Bus Backs: Full back or placed on the back of the bus.
• Interior Ads: Posters or digital screens inside the bus.

How much does bus advertising cost?

Costs vary by location, ad size, duration, typically ranging from a few hundred to several thousand dollars per month.

How long can I run a bus ad?

Most campaigns run for 4 weeks or longer, booked for a minimum of 28 days (4 week display lunar periods). You can book one bus for 12 months if required.

Effectiveness & Benefits

Is bus advertising effective?

Yes, it offers high visibility, repeated exposure, and the ability to reach a broad and diverse audience.

What are the benefits of bus advertising?

• High visibility in urban and suburban areas
• Continuous exposure (24/7 visibility)
• Cost-effective compared to TV or billboard ads
• Mobile advertising reaches different locations

Who can benefit from bus advertising?

Businesses of all sizes, including retail stores, restaurants, event organizers, political campaigns, and service providers.

Logistics & Design

How do I design an effective bus ad?

Use bold colours, large fonts, minimal text, and clear branding to ensure visibility from a distance.

Can I choose the bus routes for my ad?

In most cases, yes. Transit companies may allow you to select routes based on your target audience.

How are bus ads installed and removed?

Professional teams handle the installation and removal, usually using vinyl wraps or decals.

Rules & Regulations

Are there restrictions on bus ad content?

Yes, most transit agencies have guidelines prohibiting offensive, misleading, or politically sensitive content.

Can I advertise any product or service?

Certain industries, like alcohol, tobacco, and adult content, may have restrictions depending on local laws.

What is an appropriate planning window?

Generally you should plan bus advertising three months in advance, bearing in mind some bus locations may book out six to twelve months in advance. You should allow yourself approximately one month for the creative process and printing of the creative. On occasion, we can have some last minute advertising opportunities prior to each posting period, in this case the whole process can be booked and turned around in less than 2 weeks, however there is a chance it may be installed late.

What is the process to get my advertisement on the bus or tram?

• Source availabilities and book depots or coverage areas sites.
• Create artwork - ask us for artwork specifications or we can do it for you.
• Production of creative print - ask us for specifications (site specific) and for a production quote.
• Installation of creative onto the tranit format of choice.

Does Bus Media prepare the artwork?

Yes. Although a majority of our clients have their own designer, we offer an in-house creative service. The standard charge for billboard artwork is $300, and covers three hours of art direction, design and copy writing work. If you require artwork for any other purpose ask us for a quote.

Questions to ask yourself when planning bus and tram advertising.

• Who am I trying to target? Where is my client base?
• Are you branding? Launching a new product or service? Moved location?
• What is the timing of the campaign?
• What is the budget for your campaign? (Needs to include bus media rental, production, installs, creative).
• How will you measure the success of the campaign?

How do I measure the results?

The Outdoor advertising industry utilise a revolutionary audience measurement system called Move. Move measures the total traffic passing by a particular transit media and delivers an accurate understanding of the number of people who will actually see the advertisement. This measurement includes the reach and frequency of viewing. In order to further understand your individual business conversions, we recommend directing people to a unique phone number or web page url, or listing a specific offer shown only on the advert.

Where are the buses located?

There are thousands of buses located throughout Nationally. Please feel free to give us your specific target areas, and we will provide a list of depots or coverage areas suited to your budget and marketing requirements, you can also search our map here.

To find out more or to make a booking enquiry, contact us now.

Get In Touch > 1300 750 922